Beyoncé’s Vegan Headlines
“That’s Chef Bey to You!”
“Beyoncé Wants You to Get Your Kale On”
“Beyoncé Wants to Turn the Whole World Vegan”
These are just a few of the headlines covering the news on the Beyoncé vegan diet craze. News is spreading like wildfire that she and Jay-Z have created their own plant-based meal delivery service. Whether “22 Days Nutrition” is truly a collaboration with Beyoncé or just promotion, the result of backing this vegan food service will be a positive message to the media.
Back in 2013, Beyoncé and Jay-Z closed out their year with a plant-based diet challenge. They are now partnering up with the man who created it all, Marco Borges, to promote his vegan meal delivery service. His site and blog boasts images of vibrant, fresh produce and delectable plant-strong dishes. The program challenges every individual to break their old habits in 22 days and transform their lives. Wanting more for his clients, Borges is filling the void in the market for nutrient-dense, accessible vegan foods.
Changing Your Life, One Delivery at a Time
The vegan meal delivery service is called 22 Days Nutrition. Browsing the website, you will find refreshing and quirky quotes such as, “We believe the couch is no place for potatoes,” “We believe that raw is beautiful,” and “We believe that your energy is renewable, but not auto-renewable.” Looking more into the details, you learn that the tantalizing foods are delightfully vegan as well as organic, non-GMO, soy free, and gluten free. Viewing the images of the sample meals is a mouth-watering experience.
Borges’ creation is more than a way to get food delivered to your door. Through his program, he shares his vision of how the vegan lifestyle encompasses improving each individuals’ health, reducing one’s carbon footprint, creating abundance to feed the planet, holistic nutrition, weight loss, athletic ability, and compassion. Borges does not simply sell prepared food but also seeks to educate.
While the service may not be economically viable for all, it does offer a convenient service to a certain audience. Trying a plant-based diet can seem daunting at first sight. This 22 day challenge takes away the cooking anxiety and cuts straight to the delicious food. Experiencing the lifestyle first allows one to hurdle the obstacles that might ordinarily stop one from trying such a drastic change in diet.
Good News for Veganism
Having this significant power couple be mentioned along with this food service has the potential to move mountains. Drawing attention to this 22 day program has meaning than goes beyond just the food. Borges’ program brings awareness for compassion, prevention against disease, and sustainability. The only side effects of the diet are finding yourself flawless and crazy in love with the way your quality of life blossoms before your eyes.
What do you think about the program? Is this a step in the right direction? Let us know in the comments!
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