The leading car interior option for the majority of manufacturers is leather, which is why the idea of purchasing an eco-friendly and luxury car can be daunting for vegans. Tesla Motors, whose brand embodies sustainable luxe, has finally proposed a 100% vegan car.
The highly desired electric car maker is now allowing eco-conscious enthusiasts order its fresh Model X sports utility vehicle with synthetic leather interiors, which include the seats, gear shift, and steering wheel. Tesla is calling the new car on the block “Ultra White”, detailed by The New York Times.
Watch the Model X Launch by Tesla CEO, Elon Musk:
Considering the company’s whole foundation is about limiting emissions, the sustainable move makes sense. Even Nikola Tesla, the founder for whom the car is named, was a vegetarian.
According to the Food and Agricultural Organization of the United Nations, livestock globally accounts for roughly 14.5% of all greenhouse gas emissions caused by humans.
Tesla came under great pressure to increase its offerings in June of 2015 at a shareholder meeting. PETA — a Tesla shareholder — lobbied for non-animal-based components. Two proposals were made on the topic. The first one was to completely stop using animal-based products. The second was to decrease the use of the products, ultimately discontinuing them all together by 2019.
Making Green Greener
It’s definitely no secret that all car brands want sustainability cred.
“By offering a 100 percent leather-free car, Tesla is pushing its eco-friendly business even further into the future,” says PETA Executive Vice President Tracy Reiman in a statement to Business Insider. “PETA can now point to Tesla as a source for top-quality vehicles whose cruelty-free seats are as kind to the environment as its engines are.”
Do you think the push in sustainability throughout the automotive industry will outgrow the energy efficiency quest?