CVS Pharmacy’s customers have been asking for healthier food choices, and CVS has plans to deliver. They just announced a new initiative that showcases vegan food options in more than 2,900 stores nationwide. The mega convenience store chain is working to “evolve into a premier health destination” and featuring vegan food products like Larabars and VegaOne at checkout is part of that progression. This is welcomed news to any vegans who are looking for vegan products while on-the-go or on-the-road.
Unfortunately, the healthier food initiative is not entirely vegan or even vegetarian, but does include multiple veg-friendly companies such as Amy’s Kitchen and Annie’s Homegrown. CVS’s rotating displays at select locations will finish the summer off with a raw snack-food theme, followed by a showcase of entirely vegan food this fall. In a press release, CVS calls vegan, paleo and raw food items “niche products that support trending dietary preferences.”
CVS will enhance 100 stores each week by not just increasing the selection of healthier options, but by moving these options forward. Twenty-five percent of store space previously used for candy bars will instead be used to display nutrition bars. In addition to the handful of vegan snacks at checkout, CVS also plans to expand refrigerated and non-perishable food sections.
To demonstrate their dedication to health, CVS became the first national pharmacy chain to end the sale of cigarettes and tobacco products within its stores back in 2014. Expanding their inventory to include a wider assortment of vegan, organic, sugar-free and non-GMO products is a step in that same direction. The company will also be making these products more visibly labeled.
Last month, CVS competitor Rite-Aid also pleased compassionate customers by introducing an entirely vegan beauty line, Éclair Naturals, to 4,000 of its drugstore locations, joining other national chains like Target in increasing cruelty-free inventory. Does this make you want to shop at CVS more?